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November 15, 2009
November 04, 2009
How the Brain Reveals Why We Buy: Scientific American
By Lone Frank Advances in neuroscience are changing the way some companies position their products, giving birth to the new field of neuromarketing
The headlines are ominous: soon, the bright boys of the advertising world will get their sticky hands on our inner "buy button." Soon, marketing experts, with the help of cutting-edge brain research, will get direct access to the inner depths of our brains where, with the right stimulation, they can unleash our buying impulses and get their cash registers ringing.This looks like an extension for psycho-dynamics and all the behavioural sciences work...
Some of us already know why we buy - and come probably manage it!
November 01, 2009
October 26, 2009
October 25, 2009
October 23, 2009
October 21, 2009
University's services directory goes mobile | Australian IT
CURTIN University of Technology has introduced a new mobile student support website modelled on sites at Massachusetts Institute of Technology and Stanford University in the US.
Curtin Business School student Tim Cousin with CurtinMobile.
CurtinMobile was developed as part of the West Australian university's C2010 curriculum project and student retention strategy.
Chief information officer Peter Nikelotatos said 99 per cent of Curtin's students had mobile phones and 75 per cent of those phones were web-enabled.
"What we wanted was an application layer that recognised that our students were using netbooks and smartphone devices more and more and they wanted to be able to access a lot more information through these devices rather than desktop PCs," he said.
The mobile website, which also was likely to be useful to staff and visitors, covered a range of support information ranging from a directory of teaching staff, campus maps and local transport services through to where to eat on campus, he said. Additional information included study support, and financial and housing services.
The website could also show students where they could find a computer available for use on campus, Mr Nikelotatos said.
"Areas that we want to explore a lot more are integration opportunities with our learning management system and a lot more around emergency and critical incident management and integration from an international perspective," he said.
CurtinMobile, purpose-built by the university's staff, was originally planned as an iPhone app, like Stanford's, which was built by a student start-up company.
Curtin teaching and learning director Beverley Oliver said research six months ago showed low penetration of iPhones and a decision was made to build a site that looked like an iPhone app but worked on other smartphones and web-capable mobile phones.
Because a higher proportion of students was likely to have iPhones in the near future, the university would go ahead with an iPhone app as well.
Nice one Curtin!
August 29, 2009
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- Pirates of the SunShine Coast
- Cloud Computing in Plain English - Common Craft - Our Product is Explanation
- How the Brain Reveals Why We Buy: Scientific American
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- When it rains - it really rains!
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- University's services directory goes mobile | Australian IT
- Re-visited, Re-Viewed = Re-Invented
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Gapping Void
Doglogs
- Bert the Wonderdog - Australian Champion Golden Retriever and everyones' favourite - will share his friends and their exploits.
Re-visited, Re-Viewed = Re-Invented
Re-Visited:
I haven't been blogging much lately - actually - not at all ...
Why?
Well - Twitter for one.
I'm finding the immediacy of micro-publishing, sharing, getting feedback and exchanges fulfill many of the motivations I had for previously blogging.
Then there's writing - and, as I write my final stages of the PhD, I find my head is in a different space. Smaller pieces like blog posts or short essays haven't fitted in - again, Twitter addressed that need.
Re-Viewed:
I nearly killed off this blog - but then I reviewed the journey, the collection of thoughts, and realised I still had more to contribute in this style of self-publishing - while still maintaining other micro-publishing platforms.
Re-Invented:
What does all this mean?
Well - I'm back!
There's still lots I need say - and lots more to contribute.
The thesis writing is coming together and will result in some short summary posts from chapters.
The world has changed from the early days when I first starting blogging - for the better! Richer, enhanced platforms are enabling new ways of learning and communicating.
Time to share my research again - time to present ways of enabling more effective learning.
Watch this space and join me as we develop the future of learning and other adventures!
Posted by AnneBB on August 29, 2009 at 02:50 PM in Editorial Comment | Permalink | Comments (0) | TrackBack (0)